Supporters outside a stadium looking at a phone together on match day

Fan activation for partnerships

Turn every fan moment into measurable growth.

The intelligence layer for sports partnerships. FNT Hub reads what an audience actually responds to, turns it into an activation, and shows the partner what it returned.

See the platform Explore the AI engine

Smarter targeting

Live optimisation

Proof of value

The intelligence layer for sports partnerships

From audience data to the next best action.

FNT Hub brings fan signals, partner inventory and campaign performance into one AI-powered loop, so every activation becomes more relevant and more valuable.

Understand

AI identifies audience interests, behaviours and commercial opportunities across every touchpoint.

Create

Generate campaign concepts, offers and messaging matched to a sponsor's objective and a fan's context.

Optimise

Learn from real participation, adapt the experience and show what created measurable impact.

Next best action, suggested per campaign

Built for commercial performance

Sponsorship that learns.

Move beyond passive exposure. Give fans something useful, give partners a direct path to action, and give commercial teams the evidence to grow the relationship.

01
Find the right audience
Build activation around real interests, not broad assumptions.
02
Choose the right moment
Connect offers to matchday, retail, social and live experiences.
03
Measure what matters
Track discovery, participation and conversion in one clear view.

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AI in the real world

One engine. Every fan moment.

FNT Hub turns physical and digital touchpoints into connected, learnable experiences.

Three supporters looking at a phone together in a motorsport paddock on race day

Matchday

From QR scan to personal offer.

Serve the most relevant benefit in the moment, and learn what fans value next.

A supporter showing an FNT Hub QR code at a club store counter, the pitch visible behind

Retail

Turn passion into purchase.

Guests in trackside hospitality raising glasses as cars pass at sunset

Experience

Create moments that live beyond the campaign.

Designed for shared value

Brands win when fans do.

The strongest partnerships feel useful. FNT Hub helps sports properties and sponsors build a value exchange where every participant can see the benefit.

Brands
Relevant reach and attributable action.
Sports properties
Stronger packages and deeper insight.
Fans
Access, offers and memorable experiences.

A footballer signing a shirt for young supporters at a club fan event

Build the next generation of sponsorship

Your audience is already valuable. Let AI unlock more of it.

See how FNT Hub can turn your next partnership into a measurable fan experience.

Book a pilot call