Pilot program 2026 — 5 partner spots in Swedish sport. Apply

The commercial platform for sport

Turn your audience into commercial value.

FNT Hub connects clubs, athletes and their partners with fans, through offers, access and experiences people actually use, and data sponsors can trust.

One audience. More value.

Connect the people who make sport valuable.

Your audience already connects your club, athletes, sponsors and commercial partners. FNT Hub gives those relationships one place to create measurable impact.

01

Clubs & athletes activate their audience

Create a direct destination for access, experiences, merchandise and partner benefits.

02

Partners become part of the experience

Give commercial partners a direct way to provide relevant value to supporters.

03

Fans get more from following

Bring useful benefits and experiences closer to the audiences that care about them.

Designed for shared value

Brands win when fans do.

The strongest partnerships feel useful. FNT Hub builds a value exchange where everyone involved can see the benefit.

Supporters in club scarves on a stadium concourse during a floodlit match

Clubs, leagues & athletes sell stronger partnerships

Today: partner rights are sold on logos and estimated reach, so every renewal starts from a gut feeling.

  • Richer sponsorship packages. Add access, rewards and experiences to every partner deal.

  • A direct line to supporters. One destination for access, merchandise and benefits.

  • Evidence for the renewal. Show real participation and use, not estimated exposure.

Young players with tournament accreditation arriving outside a stadium at sunset

Brands & sponsors reach the right fans

Today: you pay for visibility, but you cannot see what fans did next, or prove the spend worked.

  • Reach relevant audiences. Through the clubs and athletes supporters already follow.

  • Be part of the experience. Offer something useful: rewards, access, exclusive moments.

  • Measure what happens next. Saves and redemptions, not estimated impressions.

Fans scanning a QR code at a branded stand outside a stadium

Fans & supporters get more from following

Today: supporters see sponsors everywhere, but get very little back for their loyalty.

  • Discover something worth having. Benefits from the sport and partners they care about.

  • Keep it all together. Access, rewards and digital items in one place.

  • Use it when it matters. On match day, at events and in store.

How FNT Hub works

From audience to measurable action.

01

Create your destination

Bring your club, athlete or sports property into one clear public experience.

02

Publish value

Add access, rewards, merchandise and experiences from you or your partners.

03

Share anywhere

Connect FNT Hub to social media, QR codes, matchday environments and events.

04

Measure the response

Understand discovery and participation to learn what supporters value.

Built for sport

One platform. Multiple commercial opportunities.

From matchday to sponsorship, FNT Hub can support the commercial relationship between sports properties, supporters and partners.

Matchday

Make matchday worth more.

Connect access, hospitality, merchandise and partner benefits to the supporter experience.

Sponsorship

Give sponsors measurable activation.

Turn commercial partnerships into relevant experiences supporters can use.

Athletes

Give athletes more control of their audience.

Create new partnership and commercial opportunities beyond social media.

Your audience already has value

Let's make it visible.

Pick a time and we will walk through the activation you want to improve, and how a pilot could run.

Book a pilot call